One scan. The entire event in their pocket. No app download.

We recommend Viiision as the event experience for your November trade show. One QR code puts the agenda, speakers, sponsors, maps, materials and surveys on every attendee's phone — instantly, in their language, with nothing to download.

And unlike anything else you could put in their hands, the connection doesn't disappear when the conference ends. It keeps working — for your sponsors, your speakers and your Alliance.

ExecutivesPlant & project managersOperationsFinancePurchasingSupervisorsHR

IMA Manufacturing Trade Show

Boise · November 19, 2026

Agenda & session times
Speakers & their stories
Sponsors & offers
Floor map & directions
Session materials & slides
Surveys & feedback
Resources & contacts

After the show

This connection keeps working — new resources, offers and session follow-ups, long after November.

One QR code at the door. The whole show opens on their phone — agenda, speakers, sponsors, maps, materials.

What the event is up against without a digital engagement layer

Traditional event platforms are built to manage an event: ticketing, check-in, agendas, exhibitor lists. They do that well. What they aren't built to do is extend the value of the event — before, during, and long after it ends. That leaves six familiar problems on the table.

An app nobody wants

Attendees hesitate to download another event app, juggle logins and abandon the ones they do install. The agenda ends up on paper, screenshots and texts.

Attendees left to hunt

Rooms, speakers, slides and session materials live in different places. Every extra click and search is friction — and friction loses people.

Content scattered and short-lived

Materials, surveys and resources are spread across links and handouts. When the show closes, most of the value evaporates with it.

Sponsors reduced to logos

Sponsors pay for booths and banners, then get a logo listing and an outbound link — with no measurable way to stay connected to the attendees they met.

Fragmented and uncontrolled

Attendees are sent into scattered websites, social platforms and search results, where the Alliance's message competes with everything else.

Next year starts from zero

Every event is a fresh build and a cold start. The relationship, audience and momentum built this November don't carry into the next one.

Other platforms manage the event. Viiision extends its value.

Viiision is the digital engagement layer for the event. An attendee scans one QR code and gets a mobile-first experience containing what they actually need. The more important difference is what happens after the conference: that same connection keeps working for the Alliance, the speakers and the sponsors.

Event needTypical event approachThe Viiision difference
AccessDownload and learn an event appScan one QR code — no app required
Event informationBuried inside the event appAn instant mobile experience
QR codesA supporting featureThe front door to everything
SpeakersA profile and a headshotA persistent ProCard for every speaker
SponsorsListings and booth signageInteractive sponsor experiences
ContentDies with the eventLives on beyond the event
Content changesFrozen at the print deadlineChange anything — before, during and after the event
LanguagesOne language, manual togglesOne QR code — multilingual content
Follow-upNotifications that fadePersistent post-event engagement
Content ownershipLocked inside the platformOrganizer controls the destination and content
Multiple organizationsSponsors stand aloneTrusted content combined from multiple organizations
AudiencesOne message for everyoneDifferent information for attendees, speakers, vendors and sponsors
Next eventAnother fresh instanceThe same connection keeps evolving

Connect

Connect attendees instantly to the conference, speakers, sponsors and each other — without requiring an app.

Protect

Keep the Alliance in control of the experience, content and trusted resources — instead of sending attendees into fragmented websites, social platforms and search results.

Expand

Continue engaging attendees after the conference, and give sponsors, speakers and partners measurable opportunities to remain connected.

Change the content before, during and after the event

The experience is never frozen. Whatever is on attendees' phones can be updated in real time — and it isn't the same for everyone. Each audience receives the information meant for them.

Before the event

Agenda changes, new sponsors, room moves — update the experience the moment something changes. Nothing is printed, so nothing is out of date.

During the event

Add session materials as talks end, push announcements to every phone in the building, and adjust sponsor content while the floor is busiest.

After the event

Keep the same connection alive months later — follow-up resources, new offers and next-year information, all added without rebuilding anything.

Attendees

The agenda, session materials and offers meant for them

Speakers

Their session tools, materials and ProCard

Vendors

Their booth experience and the attendees who chose them

Sponsors

Their featured placement, content and results

Viiision turns an event into a persistent digital relationship. Attendees leave with a living connection to your Alliance, your speakers and your sponsors — instead of a tote bag, a stack of business cards and an app they'll eventually delete.

10 session options

Each session is built around a real manufacturing leadership problem — recruiting, retention, knowledge transfer, global growth, trust — the problems your attendees are already working on. The technology is demonstrated inside the teaching, never pitched from the stage.

Your Best Recruiter Already Works for You

How manufacturers can turn employees into a powerful talent pipeline

In a tight labor market, manufacturers focus on job boards, recruiters and advertising while overlooking their most credible recruiting channel: their own people. This session shows how to make it dramatically easier for employees to tell the company's story, share opportunities and connect the right people to the right jobs — reducing referral friction, communicating purpose to a new generation of workers, and turning everyday conversations into recruiting opportunities.

At the podium: Live demo of an employee-specific recruiting experience: "My company is hiring — scan this."

The 8-Second Employee: Winning Talent Before You Lose Their Attention

Rethinking recruiting for a swipe-first generation

Today's prospective employees meet your company through a phone — not a plant tour or an interview. Yet many manufacturers still send candidates through career pages, PDFs and job portals designed for desktop computers. This session examines what happens when recruiting is redesigned around how people actually consume information: fast, visual, mobile and personal — so culture, purpose and career paths land with less friction.

At the podium: The mobile-first experience being described is demonstrated live, without ever pitching a product.

The Friction Tax: How Hard Are You Making It to Do Business With You?

Finding — and removing — the invisible barriers costing manufacturers customers, employees and opportunities

Every extra click, search, login, download and unanswered question creates friction. Individually these moments seem insignificant; collectively they cost manufacturers candidates, customers, referrals and sales. Drawing on process-engineering principles, this session teaches leaders to find the hidden friction in their customer and employee journeys and redesign those experiences around the action they actually want someone to take.

At the podium: Attendees leave with a practical Friction Audit they can apply to recruiting, sales, training, customer communication and trade shows.

Recommended for IMA

One Scan. Any Language. Any Market.

Removing communication barriers as Idaho manufacturers expand globally

Breaking into new markets isn't only about finding buyers — manufacturers must communicate product information, instructions, support and training across languages and cultures. This session explores how to reduce communication friction as products and people cross borders, and how emerging technology can deliver the right information in the right language at the moment it is needed.

At the podium: Single-QR, multilingual content delivered live — the most immediately demonstrable session of the ten.

Recommended for IMA

Stop Sending People to Your Website

Why the next generation of customer engagement starts at the moment of intent

A customer scans your QR code. A prospect meets your salesperson. Someone receives a referral. What happens next? Too often, manufacturers send everyone to the same homepage and make them hunt. This session explores the difference between having information available and delivering the right information at the moment someone wants it — and how contextual, mobile-first experiences improve engagement without requiring another app.

At the podium: This session practically creates the category: attendees experience the solution before it is ever named.

AI Made Information Infinite. Trust Just Became Scarce.

How manufacturers can win when customers no longer know what — or whom — to trust

AI has made finding an answer easier than ever — and created a new challenge: customers, employees and partners must decide which information and which sources to trust. This session explores what happens when information becomes abundant but trust becomes scarce, and what manufacturers can do to build direct, trusted connections while still taking advantage of AI, search and emerging technology.

At the podium: Positions trusted, direct communication infrastructure — far beyond QR codes — as the strategic answer.

From Tribal Knowledge to Knowledge on Demand

Getting the right information to employees exactly when and where they need it

Manufacturers hold enormous institutional knowledge — in experienced employees' heads, binders, shared drives and scattered documents. As experienced workers retire and new ones arrive, transferring that knowledge becomes urgent. This session shows how to capture critical knowledge and deliver instructions, training, safety information and resources at the point of need: on the floor, at the machine, or in the field.

At the podium: QR at the machine or workstation → procedures, videos, troubleshooting and multilingual instructions. The strongest manufacturing-specific pain point.

Recommended for IMA

Your Product Has a Story. Can Your Customer See It?

Turning products into a direct communication channel

What if the product itself could tell customers where it came from, how to use it, why it's different and what to do next? This session explores connecting physical products with digital information — instructions, certifications, traceability, sustainability, service, multilingual support and reorder opportunities — turning packaging, equipment and products into persistent customer touchpoints.

At the podium: Conceptual case study around chain-of-custody and traceability introduces the technology as far bigger than digital business cards.

The Referral You Never Got

Why word of mouth breaks down — and how manufacturers can fix it

Manufacturers grow through relationships, reputation and referrals. But even satisfied customers and well-connected employees struggle to explain exactly what a company does, why it's different, or who would benefit from an introduction. This session examines the hidden friction in word-of-mouth growth and gives leaders a practical framework for making their company easier to understand, remember, recommend and share.

At the podium: A practical advocacy framework — equipping customers, employees and partners to become effective referrers.

The Factory of the Future Still Runs on Humans

Why automation, AI and robotics make human connection more — not less — important

Manufacturers are rapidly adopting AI, robotics and automation. But technology doesn't eliminate the need for people — it changes what people need to know, how they learn and how organizations communicate with them. This session explores the human side of digital transformation: recruiting into increasingly technical roles, transferring knowledge, communicating across languages and generations, and keeping technology from fragmenting the workforce.

At the podium: The strongest thought-leadership positioning — and it complements the conference's robotics, AI and future-of-manufacturing sessions rather than competing with them.

"Don't take notes. Scan this."

This isn't only for my talk — it works for every presentation at the show. One QR code appears at the beginning or the end of each session, and the whole session opens on the attendee's phone.

  • The presentation itself — slides, examples, resources, links
  • The speaker's ProCard — their story and contact details
  • One tap to share the session with someone who wasn't in the room

One scan · session in their pocket · shareable in one tap

Everyone you met, still in your pocket

Every scan an attendee makes during the show collects into one place. When they walk out the door, the event goes with them — not a stack of business cards and a folder of PDFs.

  • Presenter ProCards from the sessions they attended
  • Vendor ProCards — only the ones they chose to keep
  • Other attendees they met, if a ProCard comes with registration

Every connection kept · nothing lost in a badge holder

The experience is also something you can sell

Beyond improving the attendee experience, Viiision creates inventory the Alliance can monetize — new sponsorship positions and a vendor upgrade that can offset, or exceed, the cost of the platform itself.

Sponsors

Sell something better than a logo

  • Sponsored session experiences — a sponsor's name on the scan every attendee makes
  • A sponsored ProCard for each speaker, presented as the sponsor's gift to the room
  • Featured placement inside the event experience, where attendees actually look
  • Reporting sponsors can point to: scans, saves, shares and follow-up

Vendors

A booth that keeps working after the show

  • A vendor ProCard add-on sold alongside the booth
  • Attendees keep the vendors they choose — qualified interest, not a scanned badge list
  • Materials, video, pricing and contact in one scan, no printed handouts
  • Tiered pricing: basic listing included, interactive experience as the upsell

Not a software sale — a connection that everyone builds on

One flexible way to structure it. Each layer stands on its own, and together they turn this November's trade show into a distribution channel: every attendee, speaker and sponsor is introduced to Viiision by using it.

Event Connect

$2,500 – $5,000

The branded event experience for every attendee: agenda, speakers, sponsors, maps, materials, surveys and follow-up content — one scan, no app.

Speaker Connect

Included — or sponsorable

Each speaker receives a Viiision ProCard connected directly from their session: their story, materials and contact details, shareable by every attendee.

Sponsor Connect

$500 – $2,500 per sponsor

Sponsors receive interactive experiences instead of logos and outbound links — measurable, engaging and connected to the attendees they meet.

Attendee Connect

Optional upgrade

Attendees can create their own professional Viiision identity and networking card — the connection starts working for them personally, too.

"What do you want to happen after everyone goes home?"

We're ready to present to your committee, demo the experience live, and tailor the session list to your November agenda. The demonstration takes one scan.

The event doesn't end when the event ends.